1. Start early.
2. Involve everyone.
3. Set your objectives for attending the exhibition eg sales leads, to launch a new product, to develop a new customer database.
4. Remember the ‘3 second rule’ for good stand design.
5. Brief and train the staff that will be working on your stand.
7. Put together your ‘Exhibitor Tool Kit’ for emergencies.
8. Tricks of the Trade.
9. Get Your Best Clients to the Show.
10. Stop Selling- Start Gelling!